Sat, Jan 30 | Zoom

OMvino Shift Drinks - Weed & Wine: The Future of Cannabis Ratings

Shift Drinks is back in 2021! Dive into a lively discussion around the "budding" Cannabis Industry and its progression towards becoming a sophistacated consumable (or smokeable) product. Top industry professionals draw parallels between wine & weed rating and classification.
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OMvino Shift Drinks - Weed & Wine: The Future of Cannabis Ratings

Time & Location

Jan 30, 12:00 PM – 1:00 PM PST

About the Event

OMvino Shift Drinks is back in 2021!

You're invited to join in the debate; Saturday, January 30th at 12 PM PST on Zoom.

OMvino & FnB Live Presents: Weed & Wine: The Future of Cannabis Ratings

Our rockstar panelists include:

  • Tim Atkin - Master of Wine & Wine Writer
  • Max Montrose - President of Trichome Institute
  • Jennifer Estevez - CMS Advanced Somm and Founder at OMvino
  • Norman Acosta - CMS Advanced Somm and Cannabis Enthusiast

Moderated by:

  • Mikayla Cohen - CMS Certified Sommelier and Private Client Event Manager at OMvino

Cannabis is a “budding” industry just beginning to emerge as a commercial market. As cannabis defines itself as consumable (or smokeable) product rather than a street drug, the challenge remains to help the consumer identify what they like and why. Without a complete system for rating and defining cannabis characteristics, there is a roadblock to sophisticated cannabis enjoyment and consumption. The wine industry is historically well defined with an abundance of laws and terminology to help consumers understand the product they are buying, what they like, and what to expect. There are also sommeliers to educate consumers, along with numerous associates, critics, magazines, and rating systems to demystify what's in the glass.

The conversation regarding wine and cannabis really starts with the “terroir” but the question goes deeper. What makes cannabis from one region better than another, what traits matter when selecting your weed, and how do you understand weed's psychoactive effects to know what type of high you are going to experience?

The answer is all in the interpening - a credential similar to a sommelier certification but focused on cannabis.

Max Montrose Founder & President of the Trichome Insitute will discuss the groundbreaking scientific steps that Trichome Institute has taken to define the fundamental characteristics of weed. OMvino sets the stage for Master of Wine and Wine Writer Tim Atkin to offer thoughts and feedback about these developing systems and classifications supported with discussion by CMS Advanced Sommeliers and cannabis enthusiasts, Jennifer Estevez & Norman Acosta.

Looking forward to seeing you there!

Tim Atkin MW

Tim Atkin is an award-winning wine writer and Master of Wine, with over 30 years' experience and a strong international following.

Tim Atkin MW is a UK wine journalist with an international following. He writes for Harpers, Decanter and Gourmet Traveller Wine and has his own, award-winning website, He also has a second career as a photographer whose photos have been published in The Guardian, The Daily Telegraph and the World of Fine Wine and exhibited in London, Mendoza, Provence, Poland and Lebanon.

Max Montrose

Born and raised in Denver CO, Max fought for cannabis legislation from a very young age. He started educating patients and the public in 08 and founded the Trichome Institute in 2014. Max has published 3 textbooks about the truths and complexities of cannabis products & plant types while developing, “The Cannabis Sommelier; Interpening”. Trichome Institute is recognized, and government certified in producing some of the most unique and qualified cannabis courses/certifications in the industry. Max is also involved with many cannabis research projects pertaining to new trichome types and terpene mapping. You may have also seen him educating people about psychedelic medicines; his forte is active cacti. Max is a free-thinking intellectual with a thirst for adventure, shamanism, and self-alchemy.

Norman Acosta

Norman Acosta has an Advanced Sommelier certification from the Court of Master Sommeliers, Americas and has worked as a Sommelier alongside many wine professionals and Chefs at several prestigious restaurants in Las Vegas. With the rapid growth and rise of consumer interest in the cannabis market in the US, Norman has also completed a Cannabis Consultant Training certification through the Trichome Institute to further be an advocate of this ever-fascinating, herbaceous plant. He truly believes that both wine and cannabis are experiences that should be enjoyed not only during meals and special occasions but should also be integrated as part of one’s cultural lifestyle!

Jennifer Estevez

Founder and CEO OMvino, CMS Advanced Sommelier

As the founder of OMvino, Jennifer continues to spearhead PR, client acquisition, business development, brand development, brand engagement, and hospitality/ strategic consulting. Jennifer is also a 500 YTT certified yoga instructor, a black belt in Tae Kwon Do, and an inspiring philanthropist.

Mikayla Avedisian-Cohen 

A native New Yorker, Mikayla is a certified sommelier who has been in the wine profession since earning her undergraduate degree in Psychology. Her professional wine pursuit began in New York City working for hospitality icon, Danny Meyer. After four years, and mentorship from master sommeliers, she moved to West to work the wine harvest under an acclaimed California winemaker. She then spent three years on the sommelier team at The French Laundry until taking over the wine program at Dominique Crenn's Petit Crenn. During her three-year tenure Mikayla assumed the dual role of Wine Director and General Manager. Her wine program received great recognition including the esteemed ‘Jury Prize’ from the World of Fine Wine. Mikayla currently manages private events, growth, and development of FNB Live.

  • Shift Drinks - Weed & Wine

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